The success of any business is heavily reliant on how well it markets its products. However good may be the quality of a product, if it not positioned correctly in the market, it gets difficult to push the product to the consumers. That is the reason that organisations look up to marketing professionals who are adept at skills that help to improve saleability and workflow efficiency.
Infact, the role of a marketing professional in an organisation is versatile. While you can cut down on some job portfolios during a recession; it’s all the more pertinent that you employ professionals who have done their MBA in marketing to implement techniques to market your products even in hard times.
Job prospects are in plenty after you have finished your MBA in Marketing. Some of the openings that can suit your profile include
Marketing Manager: As a person heading the marketing department in an organisation, your scope includes servicing clients and focussing on customer retention strategies. New tools of marketing have emerged and a sound knowledge of customer management and market research are the prerequisites of an efficient marketing manager. He also has to focus on the organisationalbehaviour of his department, which is the study of group and individual performance and activity.
Internet Marketing: If you are a tech savvy professional wanting to combine marketing and technology, internet marketing. Your scope of work include SEO, SEM, PPC, web content writing, etc. and moving on ultimately to digital marketing.
Brand Manager: Positioning the product through branding is a role perfectly played by a marketing professional who makes use of advertising and internet media to improve the visibility of the product which has to make an impact on the customers.
Market Research Analyst: Your strong analytical skills will help you to understand the market and implement business strategies identifying product demand, product design and consumer preferences.
The above is not an exclusive list. Other opportunities for a marketing professional are openings in sales, media planning, and product management. Developments in technology have offered various tools for the marketing professional who can make the best use of them for market research, branding, and product management, helping businesses grow manifold.